“Our home in Spartanburg, South Carolina has been a central part of our success over the last decade,” said Highland Baking Company Chief Executive Officer Stu Rosen. “This additional investment demonstrates not only our belief in the business moving forward, but our confidence in the staff of our Spartanburg bakery and the community in which it resides.” In addition to serving some of the company’s largest customers on the East Coast of the United States, products from the Spartanburg plant are also exported to Central America, the Caribbean, Mexico and South America. The Spartanburg facility, in operation for 10 years, currently produces 17 different bakery products including pan bread varieties, buns and sub rolls. The company’s $35 million investment will create approximately 80 new jobs.Įstablished in 1984 and based in Northbrook, Ill., Highland Baking Company specializes in producing and distributing custom bread products for national and international restaurant chains. Highland’s product portfolio and commercial capabilities can be found here.Highland Baking Company, a wholesale bread baking company, has announced plans to expand its existing facility in Spartanburg County. “We’re coming out of COVID even stronger than we were going into it.”Īdditionally, Highland Baking was able to keep its workforce engaged throughout the ups and downs of COVID, further preparing the bakery to take on new business opportunities with potential customers like pizza outlets. “Our company took the time to invest, even when our volume wasn’t what it normally was, and took time to move into new projects, so when the onslaught of business opened up in the spring, we were ready,” Faloon said. The ability to take on new product requests and work with potential customers in markets like pizza stems from the bakery’s long-term strategic planning in those slower months during the pandemic. “Many of them are willing to take a bread that’s not their spec, just to keep their items on the menu.” “Some operators are looking for a specific kind of bread, and if we don’t make it, they say, ‘We’ll take what you have,’” observed Tracy Faloon, director of national accounts for Highland Baking. As foodservice makes its overall comeback, Highland continues to serve all its customers while engaging in those new opportunities in the pizza space.īratt noted that conversations with smaller and independent pizza operators revealed that many are struggling to get bread orders filled for various reasons including the overall supply chain disruption. “We have opportunities with sandwiches and subs at different pizza outlets across the country,” said Kameron Bratt, national sales director for Highland Baking.Īlthough some of Highland’s customers with more full-service models struggled during pandemic-related shutdowns, other QSR customers did well in the past 18 months. For many of them, the need is growing to keep the items on the menu. 17-19 at the Las Vegas Convention Center.įrom small, regional or independent operators to larger chains, many QSR pizza establishments also serve sandwiches. Looking at the combined trends reveals a host of opportunities for baking companies such as Northbrook, IL-based Highland Baking, a first-time exhibitor at Pizza Expo 2021, which took place Aug. QSR sales reached pre-pandemic levels around the March-April mark this year, according to Market Watch, and Research and Markets projected the global QSR market to experience a 5.1% CAGR by 2026. Quick-serve restaurant (QSR) operators have enjoyed a steady comeback for many of the same reasons. According to The NPD Group, Q2 2021 closed with 1.2 billion servings of pizza ordered, a 4% increase over the same quarter last year.īut pizza is not the only foodservice sector seeing growth following the lockdowns in 2020. LAS VEGAS - In the realm of foodservice, no market may have performed better through the pandemic than pizza, given its portability, customizability and ease of delivery.
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